The Edsel Show

The Edsel Show is an hour-long television special broadcast live on CBS in the United States on October 13, 1957, intended to promote Ford Motor Company's new Edsel cars. It was a milestone in the long career of entertainer Bing Crosby and is notable as the first CBS entertainment program to be recorded on videotape for rebroadcast in the western part of the country following a live performance for the east coast.[1] Crosby arranged for this ‘live’ program to be ‘produced’ by his alma mater Gonzaga University in order that the profits (estimated at $250,000) could go to them in a tax efficient way. The program won the ‘Look’ magazine TV Award for ‘Best Musical Show’ [2] and was nominated for an Emmy as the “Best Single Program of the Year”.[3]